Accounting. Rebooted.
Ascendant is built for entrepreneurs and small businesses who want more from their accountant. We make accounting faster, easier and more useful, using smart technology and straight-talking advice to help people make better decisions and move forward with confidence.
1. Champion Small Business
Objective: To unlock the potential of small businesses, their founders and their teams.
How we do this:
Educating business owners so they understand their numbers
Supporting clients at every stage of their journey
Turning that understanding into better decisions
Being firmly on our clients’ side
Helping better decisions drive better outcomes
We build long-term relationships and aim to be the first, last and only accountant you’ll ever need. This is accounting built around small businesses and entrepreneurs — not big-firm processes.
2. Reboot Accounting
Objective: To build a next-generation accounting firm fit for the world we’re in today.
How we do this:
Designing modern services and ideas that work for today’s businesses
Focusing on value and outcomes, not just cost and compliance
Using technology to make everyday accounting better, not just different
Being specialist, not generalist, so advice actually adds value
Combining tech-powered delivery with human-led service
This is Accounting Rebooted.
3. Platform For Success
Objective: To create a home where great people and ambitious smaller practices can unlock their potential together.
How we do this:
Building a joined-up business that supports our people to do their best
Investing in shared platforms, tools and ways of working
Providing the scale, support and structure many firms struggle to build alone
Helping smaller practices level up without losing their identity
Creating one Ascendant family, united by shared values and ambition
Our platform exists for one reason: to help our people, our partner firms and our clients go further, together.